UTM builder
Add campaign tracking parameters to any Snipy short link.
Your tagged URL
https://snipy.to/your-link?utm_source=instagram&utm_medium=social&utm_campaign=launch
Snipy short links carry UTM tags automatically and roll campaign performance into one dashboard — no spreadsheets required.
UTM parameters — a creator's glossary
Why UTM tags matter
UTM parameters tell analytics tools where traffic came from. Without them, every click looks the same — you cannot tell Instagram Stories from an email newsletter or a paid ad.
Snipy short links preserve UTM data and combine it with click analytics, geo breakdowns, and conversion paths across bio, links, and QR.
Core parameters
utm_source identifies the platform or sender — instagram, newsletter, tiktok. utm_medium describes the channel type — social, email, cpc, qr. utm_campaign names the initiative — spring-launch, black-friday, course-waitlist.
utm_term is for paid search keywords. utm_content differentiates creatives in the same campaign — hero-a vs hero-b, or story-slide-1 vs story-slide-2.
Naming conventions that scale
Use lowercase and hyphens instead of spaces. Keep a simple spreadsheet: source, medium, campaign, and who owns each link. Consistency beats cleverness — analytics only works when names stay stable month to month.
Pair UTMs with Snipy short links so you can change the destination without updating every tagged URL in old posts.
Common use cases
Social bio campaigns
Tag bio links by platform — utm_source=instagram&utm_medium=social — to compare which profile drives the most product clicks.
Email & newsletter
Use utm_medium=email and a campaign name per send. See which subject lines and CTAs convert to sales in Snipy analytics.
QR & offline print
Set utm_medium=qr and utm_source=packaging or business-card. Attribute scans from physical touchpoints separately from digital traffic.
How to use this tool
- 01
Paste your destination URL
Start with the page you want to track — a bio link, product page, or landing page. The builder appends UTM parameters without breaking the URL.
- 02
Fill in campaign fields
Add utm_source (where traffic comes from), utm_medium (channel type), and utm_campaign (initiative name). Optional utm_term and utm_content refine paid search and A/B tests.
- 03
Copy and use in Snipy
Copy the tagged URL into a Snipy short link or bio block. Clicks roll up in unified analytics alongside QR scans and bio views.
FAQ
Do UTM parameters affect SEO?
No. UTM tags are for analytics only. Search engines ignore them for ranking purposes. They do not change the content on your landing page.
What is the difference between source and medium?
Source is who sent the traffic — google, instagram, mailchimp. Medium is how — cpc, social, email, qr. Together they answer "where" and "what type."
Can I use this builder with non-Snipy links?
Yes. The tagged URL works anywhere. For unified analytics across bio, QR, and pay, create a Snipy short link with the same UTMs.
Should every link have UTMs?
Tag campaign and marketing links consistently. Internal navigation and organic shares can stay untagged to keep reports clean.